The producers of the documentary that traces the events that led 25,000 employees and two million customers across New England to stand behind embattled Market Basket CEO Arthur T. Demoulas is due out in April.
Producers of “We the People” released a trailer this week and we catch a glimpse of what the filmmakers call the “most memorable labor protest in recent American history”.
The film chronicles Arthur T. and his loyal employees and shoppers as they try to wrestle control of the multibillion dollar grocery empire from a board of directors led by Artie T.’s cousin, Arthur S. Demoulas in the summer of 2014. The family feud led to millions boycotting Market Basket and an unprecedented strike of workers loyal to Arthur T. The strike and boycott led to the grocery chain losing millions of dollars per day until Arthur T. was finally able to purchase a controlling share of the company thus ending the protest.
According to We the People producer Nick Buzzell the film investigates a question at the heart of ongoing economic debate–can regular people really band together to alter the balance of power in major corporations, or is the case of Market Basket a fairytale victory?
“I saw this unfolding and was blown away by what was happening…We quickly assembled a team of filmmakers and a SWAT team on the ground and started shooting even before we had investors,” said Buzzell of the film. “We were able to capture in real time all the various elements of the story.”
The film is narrated by Michael Chiklis. Chiklis was born and raised in Lowell, the same Massachusetts town where the Demoulas/Market Basket grocery empire was established.
We the People will open at Claremont Five Star Cinema in Claremont, NH and Stockbridge Theater in Derry, NH on April 14. The film will then play at the Luna Theater in Lowell, MA and Somerville Theater in Somerville, MA on April 15. Subsequent showings will be at Cinema Salem in Salem, MA and the Derry Five Star Cinema in Derry, NH on April, 21.