This Saturday, Nov. 26, is the 7th annual Small Business Saturday which is dedicated to supporting local businesses that create jobs, boost the economy, and preserve neighborhoods around the country, Small Business Saturday was created by American Express in 2010 and it encourages Americans to shop at local independent businesses across the country, from neighborhood retail stores and restaurants to service businesses like drycleaners and nail salons. To show their love for small merchants, American Express is also giving Card Members the opportunity to earn 2x rewards when they enroll an eligible American Express Card and Shop Small on Small Business Saturday and through December 31.
This year the Chelsea Chamber of Commerce, as Neighborhood Champion of the event, is promoting Small Business Saturday with a Small Business Saturday Passport, available at 25 participating businesses Downtown.
“Get your Passport stamped by six participating businesses and return it to the Chamber, and you’ll be entered to win dozens of gift cards and gift certificates,” said Chamber Executive Director Rich Cuthie. “No purchase is necessary,” he added, “though we hope you’ll support these businesses with purchases. The idea is to get people into local stores and restaurants they’ve never visited. Maybe they’ll think, ‘I’ll come back here with my friends for lunch’ or ‘I’ll come back and buy those candles as Christmas presents.’ Step one is, we want potential customers to see what’s here Downtown.”
Every year, consumers who Shop Small make a significant impact on their local economies. According to the 2015 Small Business Saturday Consumer Insights Survey, approximately 95 million Americans shopped on Small Business Saturday last year, spending an estimated $16.2 billion at independent retailers and restaurants. Research has shown that 68% of money spent at local, independent businesses stays in the local economy, compared with 43 percent at larger chain stores.