After more than a year of research, reflection and evaluation, Bunker Hill Community College (BHCC) has revealed a newly designed bulldog mascot to represent the College’s Athletics program. The new BHCC Athletics Bulldog was revealed at the College Faculty/Staff Forum on March 12.
The refreshed mascot design features a running bulldog, energetic and with its eyes focused forward, seeking success in a manner congruent with the program’s mission and consistent with the uniqueness of BHCC.
The bulldog has long been the mascot of BHCC Athletics. New Director of Athletics Dr. Loreto Jackson, who joined the College in 2017, felt that the mascot needed a refresh to better align with the College’s purpose and values. “The former bulldog had many different renditions,” explained Dr. Jackson. “The designs were not unique to BHCC, and, more importantly, did not embody the philosophy of BHCC.”
The College enlisted national brand identity firm Phoenix Design Works to assist with the mascot development. After research and discussion with department stakeholders, Jackson wanted to remove the common ideas of bulldogs—that they are mean-spirited, arrogant, combative or lazy. Instead, the BHCC Bulldog should portray respect, tenacity, a competitive spirit and loyalty. Also important was a gender-neutral mascot, unrestrained by the classic bulldog spiked collar. Bunker Hill Community College is a member of the National Junior Collegiate Athletic Association (NJCAA), Division III. For more information on BHCC Athletics, please visit bhcc.edu/athletics.