The Chelsea Walk has, for years, been an uninviting walkway between Broadway and the seedier part of the alleyways behind the business district.
But as Broadway gets more attention, the City and GreenRoots are looking to make the Chelsea Walk a comfortable centerpiece, rather than a forgotten stretch.
GreenRoots, together with City Manager Tom Ambrosino, announced Friday night that it had received a grant from MassDevelopment to transform the dark and dingy Chelsea Walk into a safe and welcoming destination attraction featuring art, color and lighting.
The grant, however, has a twist.
In order to get the funding, it needs to be matched dollar for dollar through Crowdfunding by June 8. Crowdfunding is when many people contribute towards a project’s success. At present time, fundraising has exceeded $3,000, so GreenRoots has less than 40 days to raise the remaining $17,000.
Chelsea Chamber of Commerce President Sergio Jaramillo said the project is an effort to “ make the area a place where people feel safe.”
He added, “It is all about making our community better.”
City Manager Tom Ambrosino encouraged everyone to contribute where they can.
“To the extent you can donate something, it will really benefit the city,” he said.
The effort follows two fun summer events where GreenRoots and the City developed “park-lets” on Broadway for a day – something that was extremely popular with residents, business owners and the public. The Chelsea Walk effort is another arm of that effort.
GreenRoots is accepting donations towards this project at www.patronicity.com/chelseawalk.